RockStar:60 #20 “Wake Me Up”
It’s happening more and more…
Recently, I found myself turning up (just a little bit) a Wham song playing on the “we play everything” radio station. That’s right, Wham… (there goes all my ”street cred”…!)
I know what you’re thinking… freaking Wham?? Believe me, that’s exactly what I was thinking while humming along with the “wake me up before you go-go…” chorus.
Pathetic you say? Perhaps, but there’s always something to learn when something happens that gets my attention…
Now, pay attention: It’s not really about the artist or the song… it’s about the nostalgia. It’s the memories of the past places and times that the artist and the song bring you back to in the present. It’s communication and psychology combined.
“Distance not only gives nostalgia, but perspective, and maybe objectivity.” ~ Robert Morgan
Like any good and self-respecting rock-n-roller, I couldn’t stand Wham back in the 80′s. But today, those damn songs take me back to simpler time. A time of youth, and possibility, and optimism. A very, very good time. The song brought all that back into focus for me, if only for a few minutes… And for that, it’s all good and all gold.
Business lesson = nostalgia sells. Provide a product or service that somehow taps into the nostalgia of your target audience, and you’re golden. Check out “Rockford Rocked” on Facebook for a great example. This is powerful stuff that moves people to take action on their emotions and their memories.
And taking action vs. talking actively is the main difference between those who have and those who only think they have.
The “talkers” are common. So are those who claim everything is simply ”common sense.”
The action “takers” are uncommon. They are the achievers, the accomplishers, and the assets!
Make today your tomorrow.
Time to “wake up and get go-going…”
Stay tuned-in…
Tom Leu, M.S. is a writer, speaker, photographer, and musician from Rockford, IL. The RockStarWay™ brand delivers success psychology and Lifestyle Initiative Training resources to rock your business, brand, or band!
